Our patients are our assets. Their wellbeing forms the cornerstone of the group’s growth; hence our core purpose is to enhance the ‘quality of life of the patients’ by providing them comprehensive and holistic medical services in a way that our patients consider our Group as trusted and respectable.
The hospital is committed to delivering excellent healthcare focusing on the needs and satisfaction levels of its patients and to communicating with its patients through various media. The hospital therefore continuously measures patient satisfaction through ongoing surveys to identify potential focus areas for improvement in order to ensure the continuous delivery of quality.
The activities are designed to educate, inform and make the patients’ interaction with the hospital’s facilities as easy and seamless as possible. The Hospital produces a variety of patient education literature, which is available in public areas at the hospital; it offers a variety of patient education seminars and group meetings, it sends updates on new doctors to registered patients by email and SMS, and gives patients the option of requesting their appointments online.
This includes various editorial articles and interviews, magazine and newspaper advertisements, radio advertising, digital advertising and advertising on billboards throughout Okaz newspaper and Al Watan channel. Social media is also a key communication platform for patients and prospective patients. During the year, the Hospital’s Facebook page, twitter and Instagram have seen significant growth in followers and more that 20 million views.